Archive of Market and Social Research

https://www.amsr.org.uk 

The Archive of Market and Social Research is both the history of market and social research, and the UK’s history through market and social research. 

The AMSR is a living, FREE-TO-USE searchable digitised archive of. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future. Nearly 100 years of historical library of public behaviours and attitudes. 

History Day 2023 contributions

Bringing old Research to new audiences – Making History 

For nearly 100 years, the market and social research industry has tracked what consumers and citizens do and think, playing a crucial role in business, public sector and political decision-making.  

This treasure trove of data and insights has been largely inaccessible. Bringing old research to new audiences has been our focus in creating AMSR by preserving and repurposing these reports available to anyone wanting to explore modern social history, government, public and private sector activity. 

To find out more: visit us: https://www.amsr.org.uk